In this CEB guidebook, Digital Branding Basics for Lawyers, Anna Colibri helps you understand how to give your practice an effective and appropriate brand. Get help choosing and using social media and more traditional marketing channels and tracking your success. Learn about defining and promoting your brand digitally, establishing the foundations of your strategy, tracking Key Performance Indicators (KPIs) and Objectives & Key Results (OKRs), understanding the advantages and disadvantages of the various marketing channels, and more.